Our Story
VitalBridge Collective began as a collaboration between researchers and operators who kept hearing the same question: “If the evidence is so strong, why is it so hard to apply?” We built courses that feel like a working journal—cozy, rigorous, and immediately useful—so teams can translate Behavioral Economics from papers to practice.
Mission
Enable ethical, evidence-backed decisions at scale—honoring autonomy while improving outcomes.
Approach
We combine field experiments, choice architecture, and language testing with templates you can reuse. Every course includes prompts to adapt concepts to your context.
Standards
Transparency, reversibility, and clarity. We avoid dark patterns and publish our ethical guidelines openly.
Team
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Ava Martin — Director of Learning
Former UX research lead. Specializes in defaults, friction maps, and reflective prompts that turn tacit habits into teachable steps.
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Dr. Theo Ramirez — Research Fellow
Behavioral economist focused on field experiments and external validity. Designs our methods track and ethics reviews.
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Lena Cho — Practice Lead, Policy
Worked with public sector teams on benefit enrollment and consent flows. Brings clarity to complex, high-stakes forms.